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Metaphor and Mills : Figurative Language in Business and Economics.
While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introd...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin :
De Gruyter,
2012.
|
| Colección: | Applications of Cognitive Linguistics ACL.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a White, Michael. | |
| 245 | 1 | 0 | |a Metaphor and Mills : |b Figurative Language in Business and Economics. |
| 260 | |a Berlin : |b De Gruyter, |c 2012. | ||
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| 490 | 1 | |a Applications of Cognitive Linguistics [ACL] ; |v v. 19 | |
| 588 | 0 | |a Print version record. | |
| 520 | |a While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section I. Metaphor in economic theory and in economics as an academic discipline -- section II. Cultural filters in contrastive studies -- section III. Metaphor in the economy and business in practice. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Metaphor. | |
| 650 | 0 | |a Figures of speech. | |
| 650 | 0 | |a Economics |x Language. | |
| 650 | 0 | |a Business |x Language. | |
| 650 | 0 | |a Interdisciplinary approach to knowledge. | |
| 650 | 2 | |a Metaphor | |
| 650 | 6 | |a Métaphore. | |
| 650 | 6 | |a Interdisciplinarité. | |
| 650 | 6 | |a Économie politique |x Langage. | |
| 650 | 6 | |a Langue du commerce et des affaires. | |
| 650 | 7 | |a metaphor. |2 aat | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Composition & Creative Writing. |2 bisacsh | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Rhetoric. |2 bisacsh | |
| 650 | 7 | |a REFERENCE |x Writing Skills. |2 bisacsh | |
| 650 | 7 | |a Economics |x Language |2 fast | |
| 650 | 7 | |a Figures of speech |2 fast | |
| 650 | 7 | |a Interdisciplinary approach to knowledge |2 fast | |
| 650 | 7 | |a Metaphor |2 fast | |
| 653 | |a Applied Linguistics. | ||
| 653 | |a Cognitive Linguistics. | ||
| 653 | |a Metaphor and Economics. | ||
| 700 | 1 | |a Herrera-Soler, Honesto. | |
| 776 | 0 | 8 | |i Print version: |z 9783110272963 |
| 830 | 0 | |a Applications of Cognitive Linguistics ACL. | |
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