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Writing and research for graphic designers : a designer's manual to strategic communication and presentation /

"For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Heller, Steven (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, MA : Rockport Publishers, [2012?]
Temas:
Acceso en línea:Texto completo
Texto completo

MARC

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245 1 0 |a Writing and research for graphic designers :  |b a designer's manual to strategic communication and presentation /  |c Steven Heller. 
260 |a Beverly, MA :  |b Rockport Publishers,  |c [2012?] 
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504 |a Includes bibliographical references and index 
520 |a "For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design--and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences:- Designers to Designers- Designers to Clients- Designers to the Design-literate- Designers to the Design-agnosticBeing able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you'll learn how to turn information into a valuable asset-- one of the key talents of the design researcher"  |c Provided by publisher 
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650 0 |a Commercial art  |x Marketing. 
650 0 |a Graphic arts  |x Marketing. 
650 0 |a Business writing. 
650 0 |a Research. 
650 0 |a Business report writing. 
650 6 |a Style commercial. 
650 6 |a Recherche. 
650 7 |a research (function)  |2 aat 
650 7 |a DESIGN  |x Graphic Arts  |x General.  |2 bisacsh 
650 7 |a DESIGN  |x Reference.  |2 bisacsh 
650 7 |a LANGUAGE ARTS & DISCIPLINES  |x Composition & Creative Writing.  |2 bisacsh 
650 7 |a LANGUAGE ARTS & DISCIPLINES  |x Rhetoric.  |2 bisacsh 
650 7 |a REFERENCE  |x Writing Skills.  |2 bisacsh 
650 7 |a Business report writing  |2 fast 
650 7 |a Business writing  |2 fast 
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650 7 |a Graphic arts  |x Marketing  |2 fast 
650 7 |a Research  |2 fast 
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