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Persuasive signs : the semiotics of advertising /
"Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin ; New York :
Mouton de Gruyter,
2002.
|
| Colección: | Approaches to applied semiotics ;
4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Beasley, Ron, |d 1945- | |
| 245 | 1 | 0 | |a Persuasive signs : |b the semiotics of advertising / |c by Ron Beasley, Marcel Danesi. |
| 260 | |a Berlin ; |a New York : |b Mouton de Gruyter, |c 2002. | ||
| 300 | |a 1 online resource (xi, 193 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a Approaches to applied semiotics ; |v 4 | |
| 504 | |a Includes bibliographical references (pages 175-190) and index. | ||
| 520 | 1 | |a "Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--Jacket | |
| 505 | 0 | 0 | |g Ch. I. |t Advertising as social discourse. |t A schematic history of advertising. |t The semiotic approach to advertising. |t The role of semiotics in the advertising debate. |t Elements of semiotic analysis -- |g Ch. II. |t Creating recognizability for the product. |t Creating a signification system. |t Creating textuality. |t Using multiple media. |t Ad campaigns -- |g Ch. III. |t Creating textuality. |t Textuality. |t Connotation. |t Verbal techniques. |t Nonverbal techniques -- |g Ch. IV. |t Advertising and culture. |t Market testing the product's signification system. |t Advertising culture. |t The semiotic purview. |g App. |t Exercises for classroom or personal study use. |
| 588 | 0 | |a Print version record. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Signs and symbols. | |
| 650 | 0 | |a Semiotics. | |
| 650 | 0 | |a Publicity. | |
| 650 | 2 | |a Advertising | |
| 650 | 6 | |a Publicité. | |
| 650 | 6 | |a Signes et symboles. | |
| 650 | 6 | |a Sémiotique. | |
| 650 | 7 | |a symbols. |2 aat | |
| 650 | 7 | |a advertising. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Publicity. |2 fast |0 (OCoLC)fst01083449 | |
| 650 | 7 | |a Advertising. |2 fast |0 (OCoLC)fst00797511 | |
| 650 | 7 | |a Semiotics. |2 fast |0 (OCoLC)fst01112351 | |
| 650 | 7 | |a Signs and symbols. |2 fast |0 (OCoLC)fst01118355 | |
| 650 | 7 | |a Kultursemiotik |2 gnd | |
| 650 | 7 | |a Werbebotschaft |2 gnd | |
| 650 | 7 | |a Semiotik |2 gnd | |
| 650 | 7 | |a Werbesprache |2 gnd | |
| 650 | 7 | |a Massenmedien |2 gnd | |
| 650 | 1 | 7 | |a Semiotiek. |2 gtt |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 700 | 1 | |a Danesi, Marcel, |d 1946- | |
| 776 | 0 | 8 | |i Print version: |a Beasley, Ron, 1945- |t Persuasive signs. |d Berlin ; New York : Mouton de Gruyter, 2002 |z 3110173409 |w (DLC) 2002029569 |w (OCoLC)50322957 |
| 830 | 0 | |a Approaches to applied semiotics ; |v 4. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=558723 |z Texto completo |
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