Handbook of marketing research methodologies for hospitality and tourism /

"The Handbook of Marketing Research Methodologies for Hospitality and Tourism is a guide that explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text cont...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nykiel, Ronald A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Haworth Hospitality & Tourism Press, ©2007.
Temas:
Hospitality industry > Marketing > Handbooks, manuals, etc.
Tourism > Marketing > Handbooks, manuals, etc.
SCIENCE > Earth Sciences > Geography.
TRAVEL > Budget.
TRAVEL > Hikes & Walks.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Parks & Campgrounds.
Hospitality industry > Marketing.
Tourism > Marketing.
manuals (instructional materials)
handbooks.
Handbooks and manuals.
Guides et manuels.
Acceso en línea:Texto completo

Internet

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