Handbook of marketing research methodologies for hospitality and tourism /

"The Handbook of Marketing Research Methodologies for Hospitality and Tourism is a guide that explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text cont...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nykiel, Ronald A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Haworth Hospitality & Tourism Press, ©2007.
Temas:
Hospitality industry > Marketing > Handbooks, manuals, etc.
Tourism > Marketing > Handbooks, manuals, etc.
SCIENCE > Earth Sciences > Geography.
TRAVEL > Budget.
TRAVEL > Hikes & Walks.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Parks & Campgrounds.
Hospitality industry > Marketing.
Tourism > Marketing.
manuals (instructional materials)
handbooks.
Handbooks and manuals.
Guides et manuels.
Acceso en línea:Texto completo
Descripción
Sumario:"The Handbook of Marketing Research Methodologies for Hospitality and Tourism is a guide that explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease."--Jacket
Descripción Física:1 online resource (xi, 364 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 345-347) and index.
ISBN:9781136610882
113661088X
9780203448557
0203448553
9781136610837
1136610839
9781136610875
1136610871
9781138834873
1138834874
1299483917
9781299483910

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