Creating desired futures : how design thinking innovates business /
Today's society is making great leaps in its effort to obtain ever more and ever more specific know-how in various specialties, with the consequence that the structures of today's companies are become increasingly complex. This in turn leads to problems at the points of interface, which ca...
Clasificación: | Libro Electrónico |
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Autor Corporativo: | |
Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Basel :
Birkhäuser,
©2010.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | Today's society is making great leaps in its effort to obtain ever more and ever more specific know-how in various specialties, with the consequence that the structures of today's companies are become increasingly complex. This in turn leads to problems at the points of interface, which calls for a comprehensive approach to solutions. Creating Desired Futures defines design a creative, analytical method to develop and explore alternative solutions to complex problems, and it shows that design is particularly well suited to the business world's current need for innovative strategies. In twenty-f. |
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Descripción Física: | 1 online resource (424 pages) : illustrations (chiefly color) |
Bibliografía: | Includes bibliographical references. |
ISBN: | 9783034611398 3034611390 |