Challenges and opportunities for change in food marketing to children and youth : workshop summary /

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A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Yout...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Breiner, Heather (Autor), Parker, Lynn (Autor), Olson, Steve, 1956- (Autor)
Autor Corporativo: New Challenges and Opportunities in Food Marketing to Children and Youth (Workshop)
Formato: Electrónico Congresos, conferencias eBook
Idioma:Inglés
Publicado: Washington, D.C. : National Academies Press, [2013]
Temas:
Child consumers.
Advertising and children.
Advertising and youth.
Target marketing.
Food industry and trade.
Obesity in children > Prevention.
Children.
Child
Obesity > prevention & control
Advertising
Feeding Behavior > psychology
Food Industry > ethics
Food Preferences > psychology
Enfants consommateurs.
Publicité et enfants.
Publicité et jeunesse.
Cibles (Marketing)
Enfants.
Publicité.
children (people by age group)
advertising.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
United States
Congress
Conference papers and proceedings.
Actes de congrès.
Acceso en línea:Texto completo

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