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The rise of advertising in the United States : a history of innovation to 1960 /

In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Applegate, Edd
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Scarecrow Press, c2012.
Temas:
Acceso en línea:Texto completo

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