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The rise of advertising in the United States : a history of innovation to 1960 /
In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Scarecrow Press,
c2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Applegate, Edd. | |
| 245 | 1 | 4 | |a The rise of advertising in the United States : |b a history of innovation to 1960 / |c Edd Applegate. |
| 260 | |a Lanham : |b Scarecrow Press, |c c2012. | ||
| 300 | |a 1 online resource (xi, 198 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (p. 175-183) and index. | ||
| 505 | 0 | |a Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising -- The rise of Procter & Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history. | |
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 520 | |a In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic of John Wanamaker, Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising |z United States |x History. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 776 | 0 | 8 | |i Print version: |t The rise of advertising in the United States |d Lanham : Scarecrow Press, c2012. |z 9780810884069 (cloth : alk. paper) |w (DLC) 2012018903 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=478349 |z Texto completo |
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| 938 | |a Coutts Information Services |b COUT |n 24015966 | ||
| 938 | |a Internet Archive |b INAR |n riseofadvertisin0000appl | ||
| 994 | |a 92 |b IZTAP | ||