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The library marketing toolkit /
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Facet Publishing,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Potter, Ned, |d 1980- |e author. | |
| 245 | 1 | 4 | |a The library marketing toolkit / |c Ned Potter. |
| 246 | 3 | |a Library marketing tool kit | |
| 260 | |a London : |b Facet Publishing, |c 2012. | ||
| 300 | |a 1 online resource (xxii, 218 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references (pages 201-203) and index. | ||
| 505 | 0 | |a Introduction : About marketing -- Seven key concepts for marketing libraries : The seven concepts ; Anchoring these ideas in marketing theory -- Strategic marketing : The marketing cycle ; 1. Decide on your goals ; 2. Market research ; 3. Segmentation ; 4. Set objectives ; 5. Promotional activities ; 6. Measurement ; 7. Evaluation ; 8. Modification -- Developing a marketing plan -- The library brand : Quick definitions ; What is library branding? ; Visual identity ; Merchandise ; Slogans ; Branding and marketing a converged library and IT service -- Marketing and the library building : Library design ; Signs and displays ; Marketing the library as space -- An introduction to online marketing : The library website ; Search Engine Optimization (SEO) ; Mobile websites ; E-mail -- Marketing with social media : Do your patrons use social media? ; General principles of marketing with social media ; Twitter ; Facebook ; Blogs and blogging ; Tumblr ; Google+ ; LinkedIn ; Conclusion -- Marketing with new technologies : Quick definitions ; Video marketing ; Image sharing ; QR codes ; Geolocational apps ; Web 2.0 catalogues and live chat ; Podcasts Wikis ; Slide sharing ; Viral marketing ; Technology and teenagers -- Marketing and people : Collaborating with people ; Reaching people -- Internal marketing : The importance of internal marketing ; Marketing to internal stakeholders ; Marketing with internal stakeholders: co-operative promotion -- Library advocacy as marketing : National campaigns and localPromotingg ; Pormoting your library incriticisme to citicism of libraries in general ; Advocacy, ppositiveand possitive messages ; The library media narrative ; Trojan horse advocacy -- Marketing special collections and archives : Introduction ; Access, access, access: marketing digital collections ; Genealogy ; Tailoring your marketing to fit the cultural landscape ; Mounting and promoting a more traditional exhibition ; Learning from museums ; Crowdsourcing ; Marketing audiovisual materials -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms. | |
| 520 | 8 | |a This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Libraries |x Marketing. | |
| 650 | 0 | |a Branding (Marketing) |x Libraries. | |
| 650 | 0 | |a Libraries |x Public relations. | |
| 650 | 0 | |a Advertising |x Libraries. | |
| 650 | 6 | |a Stratégie de marque |x Bibliothèques. | |
| 650 | 6 | |a Bibliothèques |x Relations publiques. | |
| 650 | 6 | |a Bibliothèques |x Publicité. | |
| 650 | 7 | |a Library, archive & information management. |2 bicssc | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Libraries |2 fast | |
| 650 | 7 | |a Libraries |x Marketing |2 fast | |
| 650 | 7 | |a Libraries |x Public relations |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Potter, Ned, 1980- |t Library marketing toolkit. |d London : Facet Publishing, 2012 |z 9781856048064 |w (OCoLC)761924436 |
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