The library marketing toolkit /

This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Potter, Ned, 1980- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Facet Publishing, 2012.
Temas:
Libraries > Marketing.
Branding (Marketing) > Libraries.
Libraries > Public relations.
Advertising > Libraries.
Stratégie de marque > Bibliothèques.
Bibliothèques > Relations publiques.
Bibliothèques > Publicité.
Library, archive & information management.
Sales & marketing.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Advertising > Libraries
Libraries > Marketing
Libraries > Public relations
Acceso en línea:Texto completo
Descripción
Sumario:This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
Descripción Física:1 online resource (xxii, 218 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 201-203) and index.
ISBN:9781856048897
1856048896
9781299277854
1299277853

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