Cargando…
Managing and growing a cultural heritage web presence : a strategic guide /
Provides a complete guide for anyone looking to build or maintain a cultural heritage web presence. Contains data and case studies on current practice from large and small cultural heritage institutions, it advises on the best strategic approach, provides insight into how key institutions manage the...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Facet,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn836864309 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 130408s2011 enka ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d YDXCP |d IDEBK |d E7B |d DEBSZ |d MHW |d MEAUC |d UKDOC |d OCLCQ |d AGLDB |d OCLCQ |d OCLCO |d KIJ |d OCLCF |d U3W |d AU@ |d OCLCO |d DEBBG |d STF |d OCLCO |d UKAHL |d OCLCQ |d NLW |d OCLCO |d UKMGB |d OCLCQ |d OCLCO |d OCLCQ |d INARC |d OCLCQ |d OCLCO | ||
| 015 | |a GBC1C2210 |2 bnb | ||
| 016 | 7 | |a 020152013 |2 Uk | |
| 019 | |a 841912822 | ||
| 020 | |a 9781856049153 |q (electronic bk.) | ||
| 020 | |a 1856049159 |q (electronic bk.) | ||
| 020 | |z 9781856047104 | ||
| 020 | |z 1856047105 | ||
| 029 | 1 | |a AU@ |b 000052916769 | |
| 029 | 1 | |a CHNEW |b 000604474 | |
| 029 | 1 | |a DEBBG |b BV042964351 | |
| 029 | 1 | |a DEBSZ |b 397523572 | |
| 029 | 1 | |a DEBSZ |b 423736205 | |
| 029 | 1 | |a UKMGB |b 020152013 | |
| 035 | |a (OCoLC)836864309 |z (OCoLC)841912822 | ||
| 037 | |a 9781856049153 |b Ingram Content Group | ||
| 050 | 4 | |a HF5415.1265 |b E45 2011eb | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 072 | 7 | |a GL |2 bicssc | |
| 072 | 7 | |a MBF |2 bicssc | |
| 082 | 0 | 4 | |a 659.144 |2 22 |
| 084 | |a 02.14 |2 bcl | ||
| 084 | |a 24,1 |2 ssgn | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Ellis, Mike. | |
| 245 | 1 | 0 | |a Managing and growing a cultural heritage web presence : |b a strategic guide / |c Mike Ellis. |
| 246 | 3 | |a Managing & growing a cultural heritage web presence : |b a strategic guide | |
| 260 | |a London : |b Facet, |c 2011. | ||
| 300 | |a 1 online resource (xix, 217 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Provides a complete guide for anyone looking to build or maintain a cultural heritage web presence. Contains data and case studies on current practice from large and small cultural heritage institutions, it advises on the best strategic approach, provides insight into how key institutions manage their websites, and hints and tips on best practice. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Title page; Contents; Acknowledgements; Glossary; Introduction; About this book; What this book is not; Website; In this book. . .; Reference; 1 Evaluating what you have now; Introduction; The web today; Who is online and what do they do?; The internal context; Summary; References; 2 Building a strategic approach; Introduction; What is a web strategy?; What should a strategy cover?; Structuring your strategy document; Evolving your strategy; The web strategy team; Regular strategy reviews; Summary; Reference; 3 Content; Introduction; Managing content; Content outside your site. | |
| 505 | 8 | |a Staying informedSyndicating content; Summary; References; 4 Marketing; Introduction; From 'site' to 'presence'; Search; Offline marketing; Online marketing; Summary; References; 5 Policies and guidelines; Introduction; Policies, procedures and guidelines; Social media guidelines; Summary; References; 6 Traffic and metrics; Introduction; Measurement techniques; Metrics software; What should you measure?; Metrics definitions; Watching your metrics; Reporting; Other metrics; Dissemination of KPIs; The changing face of metrics; Summary; References; 7 The social web (Web 2.0); Introduction. | |
| 505 | 8 | |a What is 'the social web'?Why social media?; Choosing when (and when not) to use social media; Developing a social media strategy; Social media channels; The challenges of the social web; Risks and mitigation; Summary; References; 8 The website project process; Introduction; Project phases; Writing a website brief; The specification; Working with external agencies; Project start-up; Budgeting; Summary; References; 9 Away from the browser; Introduction; Open Data; Mobile; Summary; References; 10 Bringing it all together; Introduction; Ongoing feedback; Staying informed; Summing up; References. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Cultural property |x Internet marketing. | |
| 650 | 0 | |a Web site development. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Sites Web |x Développement. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Library & information sciences. |2 bicssc | |
| 650 | 7 | |a Medical bioinformatics. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Web site development |2 fast | |
| 650 | 7 | |a Kulturerbe |2 gnd | |
| 650 | 7 | |a Website |2 gnd | |
| 650 | 1 | 7 | |a Culturele instellingen. |2 gtt |
| 650 | 1 | 7 | |a Websites. |2 gtt |
| 776 | 0 | 8 | |i Print version: |a Ellis, Mike. |t Managing and growing a cultural heritage web presence. |d London : Facet, 2011 |z 9781856047104 |w (OCoLC)726737144 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=558481 |z Texto completo |
| 938 | |a Internet Archive |b INAR |n managinggrowingc0000elli | ||
| 938 | |a 123Library |b 123L |n 92823 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH25007397 | ||
| 938 | |a ebrary |b EBRY |n ebr10715122 | ||
| 938 | |a EBSCOhost |b EBSC |n 558481 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis25020772 | ||
| 938 | |a YBP Library Services |b YANK |n 10404507 | ||
| 994 | |a 92 |b IZTAP | ||