Managing and growing a cultural heritage web presence : a strategic guide /

Provides a complete guide for anyone looking to build or maintain a cultural heritage web presence. Contains data and case studies on current practice from large and small cultural heritage institutions, it advises on the best strategic approach, provides insight into how key institutions manage the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ellis, Mike
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Facet, 2011.
Temas:
Cultural property > Internet marketing.
Web site development.
Branding (Marketing)
Sites Web > Développement.
Stratégie de marque.
branding.
Library & information sciences.
Medical bioinformatics.
BUSINESS & ECONOMICS > Advertising & Promotion.
Web site development
Kulturerbe
Website
Culturele instellingen.
Websites.
Acceso en línea:Texto completo
Descripción
Sumario:Provides a complete guide for anyone looking to build or maintain a cultural heritage web presence. Contains data and case studies on current practice from large and small cultural heritage institutions, it advises on the best strategic approach, provides insight into how key institutions manage their websites, and hints and tips on best practice.
Descripción Física:1 online resource (xix, 217 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781856049153
1856049159

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