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Design elements : using images to create graphic impact : a graphic style manual for effective image solutions in graphic design /
"Imagery is powerful and evocative. It is one of the most important cornerstones of successful visual communication, and working with imagery is a vital skill for every designer. This authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional g...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Beverly, MA :
Rockport Publishers,
2013.
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| Colección: | Design elements.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction: Imagery in Design
- Chapter 1 Image Formats and Use
- What Are Images?
- History
- Where and When to Use Images
- Who Uses Images?
- Why Use Images?
- Mood Boards
- How It's Done
- Digital versus Analog
- Imagery from Props or Objects
- How It's Done
- Images as Illustration or Fine Art
- Line Art and Silhouette
- Collage, Montage, and Photomontage
- Photographic Imagery
- How It's Done
- Texture
- Pattern
- How It's Done
- Abstraction versus Representation.
- Graphic Translation
- Chapter 2 Communicating with Imagery
- Image and Form
- Proximity
- Storytelling
- How It's Done
- Scale
- Space and Illusion
- Dominant versus Subordinate
- Tension
- Repetition and Rhythm
- Customizing Imagery
- Layering Imagery
- Cropping Images
- Image Selection: Where, When, and How
- How It's Done
- Color and Imagery
- Limited Color Palettes
- Color Palettes and Imagery
- How It's Done
- Value
- Choosing a Color Palette
- Image-Based Color Palettes
- Chapter 3 Sourcing and Regulation.
- Sourcing Imagery
- How It's Done
- Regulation and Copyright
- Moral Rights and Copyright
- Commissioning Images
- Commissioning Illustration
- Commissioning Photography
- Buying Images
- Clip Art
- Reproducing Images
- Image Resolution
- Preparing and Saving Imagery
- How It's Done
- Chapter 4 The Power of Imagery
- Catching and Directing Attention
- Transmitting Ideas
- Meaning and Symbolism
- How It's Done
- Targeting an Audience
- How It's Done
- Matching Imagery to an Audience
- Narrative and Storytelling.
- Visual/Verbal Synergy
- Unexpected Imagery
- Using Images Responsibly
- Chapter 5 Image in Context
- Design in Context
- How It's Done
- Layouts and Publications
- Imagery and Type
- Design for Clarity
- Type as Image
- How It's Done
- Packaging
- How It's Done
- Display and Installation
- Working On-Screen
- Motion and Media
- 15 Rules for Working with Imagery
- Contributors
- Acknowledgments
- About the Author.