The equitable cultural tourism handbook /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Walle, Alf H.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Charlotte, N.C. : IAP-Information Age Pub., Inc., ©2010.
Temas:
Tourism > Marketing > Handbooks, manuals, etc.
SCIENCE > Earth Sciences > Geography.
TRAVEL > Budget.
TRAVEL > Hikes & Walks.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Parks & Campgrounds.
Tourism > Marketing.
Handbook
Handbooks and manuals.
Guides et manuels.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Private versus public sector visions of cultural tourism
  • Serving hosts and cultural assets
  • Marketing: an overview
  • The marketing process: a variety of orientations
  • The marketing of cultural tourism: the macro dimensions
  • Influencing, not responding
  • Quality-of-life measures and host communities
  • Research, tourism, and the host community
  • Heritage and intellectual property rights
  • Business ethics and the cultural tourism.

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