Modern Rhetoric in Culture, Arts, and Media : 13 Essays.
In the 13 essays of this volume, Tübingen professor of Rhetoric Joachim Knape develops a series of approaches to a modern theory of rhetoric. In doing so, rhetoric is considered both a cultural and a communicative phenomenon. While classical rhetoric concentrated on the communicative fields of poli...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés Alemán |
Publicado: |
Berlin :
De Gruyter,
2012.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | In the 13 essays of this volume, Tübingen professor of Rhetoric Joachim Knape develops a series of approaches to a modern theory of rhetoric. In doing so, rhetoric is considered both a cultural and a communicative phenomenon. While classical rhetoric concentrated on the communicative fields of politics and law, modern research in rhetoric has expanded its perspective, and has turned towards the areas of cultural life, media, and the arts. This volume sheds light on the theoretical and methodological aspects of a new rhetoric designed to incorporate these fields of interest. |
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Descripción Física: | 1 online resource (318 pages) |
Bibliografía: | Includes bibliographical references and index. |
ISBN: | 9783110292503 3110292505 |