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Chinese multinationals /
"This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it pr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore ; Hackensack, NJ :
World Scientific Publishing Co. Pte. Ltd.,
[2009]
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Foreword / Liu Chuanzhi
- Preface / Zhao Chunjun
- Corporate strategies of Chinese multinationals / Jin Zhanming
- China's go global policy / Li Zhaoxi
- China's outward foreign direct investment / Li Zhaoxi
- Internationalization process of Chinese multinationals / Kang Rongping
- International marketing strategies of Chinese multinationals : the experience of Bird, Haier, and TCL / Hu Zuohao and Wang Gao
- Technology based competition and Chinese multinationals / Jean-Paul Larcon, Genevieve Barre
- Innovation & knowledge transfer in Chinese multinationals / Li Donghong
- Corporate culture and organization of Chinese multinationals / Wang Yihua
- Chinese multinationals and global value chains : Lenovo, a new global leader in the PC industry / Francois Duhamel
- Alliances, joint ventures and Chinese multinationals / Pierre Dussauge
- Conclusion: China's unique advantage.