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Chinese multinationals /
"This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it pr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore ; Hackensack, NJ :
World Scientific Publishing Co. Pte. Ltd.,
[2009]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Chinese multinationals / |c editor, Jean-Paul Larçon ; foreword by Liu Chuanzhi. |
| 264 | 1 | |a Singapore ; |a Hackensack, NJ : |b World Scientific Publishing Co. Pte. Ltd., |c [2009] | |
| 264 | 4 | |c ©2009 | |
| 300 | |a 1 online resource (xxx, 269 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a "EFMD." | ||
| 504 | |a Includes bibliographical references (pages 257-258) and index. | ||
| 505 | 0 | 0 | |g Foreword / |r Liu Chuanzhi -- |g Preface / |r Zhao Chunjun -- |t Corporate strategies of Chinese multinationals / |r Jin Zhanming -- |t China's go global policy / |r Li Zhaoxi -- |t China's outward foreign direct investment / |r Li Zhaoxi -- |t Internationalization process of Chinese multinationals / |r Kang Rongping -- -- |t International marketing strategies of Chinese multinationals : the experience of Bird, Haier, and TCL / |r Hu Zuohao and Wang Gao -- |t Technology based competition and Chinese multinationals / |r Jean-Paul Larcon, Genevieve Barre -- |t Innovation & knowledge transfer in Chinese multinationals / |r Li Donghong -- |t Corporate culture and organization of Chinese multinationals / |r Wang Yihua -- |t Chinese multinationals and global value chains : Lenovo, a new global leader in the PC industry / |r Francois Duhamel -- |t Alliances, joint ventures and Chinese multinationals / |r Pierre Dussauge -- |t Conclusion: China's unique advantage. |
| 520 | 0 | |a "This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M & As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc."--Provided by publisher. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a International business enterprises |z China. | |
| 650 | 0 | |a International business enterprises |x Management. | |
| 650 | 0 | |a Corporations, Chinese. | |
| 650 | 6 | |a Entreprises multinationales |z Chine. | |
| 650 | 6 | |a Entreprises multinationales |x Gestion. | |
| 650 | 6 | |a Sociétés chinoises. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a Corporations, Chinese |2 fast | |
| 650 | 7 | |a International business enterprises |2 fast | |
| 650 | 7 | |a International business enterprises |x Management |2 fast | |
| 651 | 7 | |a China |2 fast | |
| 650 | 1 | 7 | |a Internationale ondernemingen. |2 gtt |
| 651 | 7 | |a China. |2 gtt | |
| 700 | 1 | |a Larçon, Jean-Paul, |e editor. | |
| 700 | 1 | |a Liu, Chuanzhi, |e writer of foreword. | |
| 710 | 2 | |a European Foundation for Management Development. | |
| 776 | 0 | 8 | |i Print version: |t Chinese multinationals. |d Singapore ; Hackensack, NJ : World Scientific, ©2009 |z 9789812835000 |w (DLC) 2009285632 |w (OCoLC)236336114 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=521238 |z Texto completo |
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