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What is reputation worth? : how to protect and enhance value /
Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implications. The term is most commonly used when a sudden or sharp reduction in reputational value results in damage to the business. Garry Honey�...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham, Surrey :
Gower,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn828743750 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 130213s2013 enka ob 000 0 eng d | ||
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| 020 | |a 9781409469018 |q (electronic bk.) | ||
| 020 | |a 1409469018 |q (electronic bk.) | ||
| 020 | |z 9781409469025 | ||
| 029 | 1 | |a AU@ |b 000051749822 | |
| 029 | 1 | |a CHNEW |b 000600266 | |
| 029 | 1 | |a DEBBG |b BV040931438 | |
| 029 | 1 | |a DEBBG |b BV042968325 | |
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| 050 | 4 | |a HD59.2 |b .H66 2013eb | |
| 072 | 7 | |a BUS |x 052000 |2 bisacsh | |
| 082 | 0 | 4 | |a 659.2 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Honey, Garry. | |
| 245 | 1 | 0 | |a What is reputation worth? : |b how to protect and enhance value / |c Garry Honey. |
| 260 | |a Farnham, Surrey : |b Gower, |c 2013. | ||
| 300 | |a 1 online resource (ix, 44 pages) : |b color illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a "A 32 point guide"--Cover. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Cover; Contents; List of Figures; About the Author; Introduction; 1 Reputation Defined; 8 Points on Reputation defined; Control; Comparison; Contrast; Compass; Condition; Colour; Context; Communication; Summary -- Reputation Defined; 2 Reputation Damage; 8 Points on Reputation Damage; 5 Levels of Trust Erosion; Outrage; Disgust; Concern; Surprise; Disappointment; 3 Influencers of Trust Recovery; Existing Goodwill; Nature of Threat; Response to Threat; Summary -- Reputation Damage; 3 Reputation Risk; 8 Points on Reputation Risk; 5 Distinguishing Features of the Risk; Business Continuity Risk. | |
| 505 | 8 | |a Strategic RiskBehavioural Risk; Intangible Risk; Consequential Risk; 3 Issues for Assessment; Measuring Risk; Managing the Risk; Reporting the Risk; Summary -- Reputation Risk; 8 Points on Reputation Protection; 2 Major Concerns; Transferability; 4 Reputation Protection; Time; 6 Barriers to Insurance Cover; Capacity; Hazard; Information; Risk; Outage; Notice; Summary -- Reputation Protection; Further Reading. | |
| 520 | |a Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implications. The term is most commonly used when a sudden or sharp reduction in reputational value results in damage to the business. Garry Honey's wonderfully concise guide explains how and why reputation damage becomes a cost to business continuity; what exactly are the risks to your reputation, and the various management and financial options to enable you to ensure your reputation is protected. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Corporations |x Public relations. | |
| 650 | 6 | |a Entreprises |x Image. | |
| 650 | 6 | |a Sociétés |x Relations publiques. | |
| 650 | 7 | |a corporate image. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Corporate image |2 fast | |
| 650 | 7 | |a Corporations |x Public relations |2 fast | |
| 776 | 0 | |z 9781409469018 | |
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| 994 | |a 92 |b IZTAP | ||