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What is reputation worth? : how to protect and enhance value /
Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implications. The term is most commonly used when a sudden or sharp reduction in reputational value results in damage to the business. Garry Honey�...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham, Surrey :
Gower,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implications. The term is most commonly used when a sudden or sharp reduction in reputational value results in damage to the business. Garry Honey's wonderfully concise guide explains how and why reputation damage becomes a cost to business continuity; what exactly are the risks to your reputation, and the various management and financial options to enable you to ensure your reputation is protected. |
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| Notas: | "A 32 point guide"--Cover. |
| Descripción Física: | 1 online resource (ix, 44 pages) : color illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781409469018 1409469018 |