Greener marketing : a global perspective on greening marketing practice /

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Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Charter, Martin, Polonsky, Michael J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sheffield : Greenleaf Pub., 1999.
Edición:2nd ed.
Temas:
Green marketing.
Marketing vert.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Green marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Section 1. Strategic developments
  • section 2. Greening the 'Marketing Mix'
  • section 3. Case studies.

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