Greener marketing : a global perspective on greening marketing practice /
Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how...
Clasificación: | Libro Electrónico |
---|---|
Otros Autores: | Charter, Martin, Polonsky, Michael J. |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Sheffield :
Greenleaf Pub.,
1999.
|
Edición: | 2nd ed. |
Temas: | |
Acceso en línea: | Texto completo |
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