Cargando…
Greener marketing : a global perspective on greening marketing practice /
Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sheffield :
Greenleaf Pub.,
1999.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn828743310 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 130207s1999 enkab ob 001 0 eng d | ||
| 040 | |a E7B |b eng |e pn |c E7B |d OCLCO |d OCLCQ |d OCLCF |d OCLCQ |d N$T |d OCLCQ |d DKU |d YDXCP |d COO |d EBLCP |d OCLCQ |d LOA |d JBG |d EZ9 |d AGLDB |d UKGRL |d OCLCQ |d COCUF |d CNNOR |d OCLCQ |d MOR |d PIFAG |d ESU |d OCLCQ |d YDX |d U3W |d STF |d WRM |d OCLCQ |d NRAMU |d VT2 |d OCLCQ |d WYU |d YOU |d A6Q |d UKAHL |d UKBTH |d OCLCQ |d UKCRE |d BOL |d INARC |d OCLCO |d ELBRO |d OCLCQ |d OCLCO | ||
| 019 | |a 884015385 |a 961675384 |a 962600421 |a 966234226 |a 988462634 |a 991957728 |a 1037712735 |a 1038663945 |a 1045521376 |a 1081259706 |a 1083596711 |a 1114351945 |a 1153505111 | ||
| 020 | |a 9781907643200 |q (electronic bk.) | ||
| 020 | |a 1907643206 |q (electronic bk.) | ||
| 020 | |z 1874719144 | ||
| 020 | |z 9781874719144 | ||
| 029 | 1 | |a AU@ |b 000053031948 | |
| 029 | 1 | |a AU@ |b 000062620951 | |
| 029 | 1 | |a DEBBG |b BV042968402 | |
| 029 | 1 | |a DEBSZ |b 423715798 | |
| 029 | 1 | |a NZ1 |b 15344947 | |
| 029 | 1 | |a NZ1 |b 16049220 | |
| 035 | |a (OCoLC)828743310 |z (OCoLC)884015385 |z (OCoLC)961675384 |z (OCoLC)962600421 |z (OCoLC)966234226 |z (OCoLC)988462634 |z (OCoLC)991957728 |z (OCoLC)1037712735 |z (OCoLC)1038663945 |z (OCoLC)1045521376 |z (OCoLC)1081259706 |z (OCoLC)1083596711 |z (OCoLC)1114351945 |z (OCoLC)1153505111 | ||
| 050 | 4 | |a HF5413 |b .G74 1999eb | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/02 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Greener marketing : |b a global perspective on greening marketing practice / |c edited by Martin Charter and Michael Jay Polonsky. |
| 250 | |a 2nd ed. | ||
| 260 | |a Sheffield : |b Greenleaf Pub., |c 1999. | ||
| 300 | |a 1 online resource (432 pages) : |b illustrations, maps | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
| 347 | |a text file |2 rdaft |0 http://rdaregistry.info/termList/fileType/1002 | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies. | |
| 520 | |a Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Green marketing. | |
| 650 | 6 | |a Marketing vert. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Green marketing |2 fast | |
| 700 | 1 | |a Charter, Martin. | |
| 700 | 1 | |a Polonsky, Michael J. | |
| 776 | 0 | 8 | |i Print version: |z 1874719144 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=760636 |z Texto completo |
| 938 | |a eLibro |b ELBO |n ELB159707 | ||
| 938 | |a Internet Archive |b INAR |n greenermarketing0000unse | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH33525645 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH33483173 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1741651 | ||
| 938 | |a ebrary |b EBRY |n ebr10650147 | ||
| 938 | |a EBSCOhost |b EBSC |n 774537 | ||
| 938 | |a Greenleaf Publishing |b UKGR |n 9781907643200 | ||
| 938 | |a YBP Library Services |b YANK |n 14976025 | ||
| 938 | |a YBP Library Services |b YANK |n 14976014 | ||
| 938 | |a YBP Library Services |b YANK |n 11789711 | ||
| 938 | |a YBP Library Services |b YANK |n 9996546 | ||
| 994 | |a 92 |b IZTAP | ||