Cargando…
Greener marketing : a global perspective on greening marketing practice /
Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sheffield :
Greenleaf Pub.,
1999.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. |
|---|---|
| Descripción Física: | 1 online resource (432 pages) : illustrations, maps |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781907643200 1907643206 |