Microfranchising : how social entrepreneurs are building a new road to development /

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There is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising . Set up by pioneering organisations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies:...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Sireau, Nicolas, 1973-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sheffield : Greenleaf, ©2011.
Temas:
Franchises (Retail trade) > Africa.
Small business > Africa.
Economic development > Africa.
Concessions (Commerce de détail) > Afrique.
Développement économique > Afrique.
BUSINESS & ECONOMICS > Franchises.
Economic development.
Franchises (Retail trade)
Small business.
Africa.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Front cover; Half-title; Title page; Copyright page; Contents; Abbreviations and acronyms; Acknowledgements; 1. Introduction; 2. Microfranchising: The theory; 3. Microfranchising in practice; 4. The diffusion of innovations through microfranchising; 5. Barefoot Power: A case study in Uganda; 6. Financing microfranchise start-up and growth; 7. MicroLoan Foundation: A case study in Malawi; 8. Creating the market and recruiting microfranchisees; 9. Social-sector franchising for healthcare; 10. Scaling the microfranchise at the base of the pyramid.
  • 11. The scaling bottleneck: Growth challenges faced by social enterprises12. Conclusion; References; About the contributors; Index; Back cover.

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