Putting the poor first : how base-of-the-pyramid ventures can learn from development approaches /

In order to make progress toward the UN Millennium Development Goals--and particularly in terms of poverty alleviation--business has a pivotal role to play: in terms of core business; purchasing products from the poor; employing them; and selling them affordable services and products. Serving the gl...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Waibel, Piera
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sheffield : Greenleaf Publishing, ©2012.
Temas:
Social responsibility of business > Latin America > Case studies.
Social responsibility of business > Caribbean Area > Case studies.
International business enterprises > Moral and ethical aspects > Latin America > Case studies.
International business enterprises > Moral and ethical aspects > Caribbean Area > Case studies.
Poverty > Latin America > Prevention.
Poverty > Caribbean Area > Prevention.
Economic development > Latin America.
Economic development > Caribbean Area.
Entreprises > Responsabilité sociale > Amérique latine > Études de cas.
Entreprises > Responsabilité sociale > Caraïbes (Région) > Études de cas.
Entreprises multinationales > Aspect moral > Amérique latine > Études de cas.
Entreprises multinationales > Aspect moral > Caraïbes (Région) > Études de cas.
Développement économique > Amérique latine.
Développement économique > Caraïbes (Région)
SOCIAL SCIENCE > Poverty & Homelessness.
Economic development
International business enterprises > Moral and ethical aspects
Poverty > Prevention
Social responsibility of business
Caribbean Area
Latin America
Electronic books.
Case studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • pt. 1. Introduction
  • pt. 2. Theoretical foundation : serving the base of the pyramid and bottom-up development
  • pt. 3. The bottom-up development perspective in BoP practice
  • pt. 4. Framing the bottom-up development perspective in the innovation process of BoP ventures
  • pt. 5. Final conclusions and reflections on further research.

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