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Revisiting the Philosophical Foundations of Trademarks in the US and UK.

This book challenges the philosophical foundations of current trademark systems in the USA and the UK. It argues that the process of trademark creation should be transformed to the more practical and realistic proposition of "co-authorship" of trademarks by both the public and trademark ow...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Naser, Mohammad Amin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne : Cambridge Scholars Pub., 2010.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Revisiting the Philosophical Foundations of Trademarks in the US and UK. 
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520 |a This book challenges the philosophical foundations of current trademark systems in the USA and the UK. It argues that the process of trademark creation should be transformed to the more practical and realistic proposition of "co-authorship" of trademarks by both the public and trademark owners. The book develops the "Economic-Social Planning justification", which departs from the economic argument that trademarks reduce consumer search costs, and then proposes that trademarks should be formul ... 
588 0 |a Print version record. 
504 |a Includes bibliographical references (pages 225-237) and index. 
505 0 |a Intro -- TABLE OF CONTENTS -- PREFACE -- ACKNOWLEDGEMENTS -- LIST OF CASES -- CHAPTER ONE -- CHAPTER TWO -- CHAPTER THREE -- CHAPTER FOUR -- CHAPTER FIVE -- CHAPTER SIX -- CHAPTER SEVEN -- BIBLIOGRAPHY -- INDEX. 
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650 0 |a Trademarks  |x Law and legislation  |z United States. 
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650 7 |a Trademarks  |x Law and legislation  |2 fast 
651 7 |a Great Britain  |2 fast 
651 7 |a United States  |2 fast 
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