Business Marketing Face to Face : the Theory and Practice of B2B.

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Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fill, Chris
Otros Autores: McKee, Scot
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Woodeaton : Goodfellow Publishers Limited, 2011.
Temas:
Industrial marketing.
Marketing industriel.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Industrial marketing
Commerce.
Business & Economics.
Marketing & Sales.
Acceso en línea:Texto completo
Descripción
Sumario:Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.
Descripción Física:1 online resource (344 pages)
ISBN:9781906884697
1906884692
1283321416
9781283321419

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