"Show us what you've got!" : building and managing strong brands in Ireland's service SMEs /
Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Otherin this service sector, owner/managers are persistently building...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Horan, Gillian |
Otros Autores: | Tiernan, Siobhán, O'Dwyer, Michele |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Newcastle upon Tyne :
Cambridge Scholars,
2010.
|
Temas: | |
Acceso en línea: | Texto completo |
Ejemplares similares
-
"Show us what you've got!" : building and managing strong brands in Ireland's service SMEs /
por: Horan, Gillian
Publicado: (2010) -
Understanding Interactive Network Branding in SME Firms
por: Koporcic, Nikolina
Publicado: (2019) -
Anomaly : how to finally stand out from the crowd /
por: Miller, J. Isaac
Publicado: (2019) -
Brand management for international hotels /
por: Patricia, Maria
Publicado: (2009) -
Delivering wow : how dentists can build a fascinating brand and achieve more while working less /
por: Holmes, Anissa
Publicado: (2019)