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"Show us what you've got!" : building and managing strong brands in Ireland's service SMEs /
Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Otherin this service sector, owner/managers are persistently building...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle upon Tyne :
Cambridge Scholars,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Horan, Gillian. | |
| 245 | 1 | 0 | |a "Show us what you've got!" : |b building and managing strong brands in Ireland's service SMEs / |c by Gillian Horan ; editors, Siobhán Tiernan and Michele O'Dwyer. |
| 260 | |a Newcastle upon Tyne : |b Cambridge Scholars, |c 2010. | ||
| 300 | |a 1 online resource (ix, 190 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 175-185). | ||
| 520 | |a Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Otherin this service sector, owner/managers are persistently building their brand and bringing positive branding experiences. This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. This is an area of stu ... | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Small business |z Ireland |x Management. | |
| 650 | 0 | |a Branding (Marketing) |z Ireland. | |
| 650 | 6 | |a Petites et moyennes entreprises |z Irlande |x Gestion. | |
| 650 | 6 | |a Stratégie de marque |z Irlande. | |
| 650 | 7 | |a Business strategy. |2 bicssc | |
| 650 | 7 | |a Entrepreneurship. |2 bicssc | |
| 650 | 7 | |a Management & management techniques. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Small Business. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Small business |x Management |2 fast | |
| 651 | 7 | |a Ireland |2 fast | |
| 700 | 1 | |a Tiernan, Siobhán. | |
| 700 | 1 | |a O'Dwyer, Michele. | |
| 776 | 0 | 8 | |i Print version: |a Horan, Gillian. |t "Show us what you've got!". |d Newcastle upon Tyne : Cambridge Scholars, 2010 |w (DLC) 2010671748 |
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