"Show us what you've got!" : building and managing strong brands in Ireland's service SMEs /

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Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Otherin this service sector, owner/managers are persistently building...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Horan, Gillian
Otros Autores: Tiernan, Siobhán, O'Dwyer, Michele
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne : Cambridge Scholars, 2010.
Temas:
Small business > Ireland > Management.
Branding (Marketing) > Ireland.
Petites et moyennes entreprises > Irlande > Gestion.
Stratégie de marque > Irlande.
Business strategy.
Entrepreneurship.
Management & management techniques.
BUSINESS & ECONOMICS > Small Business.
Branding (Marketing)
Small business > Management
Ireland
Acceso en línea:Texto completo
Descripción
Sumario:Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Otherin this service sector, owner/managers are persistently building their brand and bringing positive branding experiences. This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. This is an area of stu ...
Descripción Física:1 online resource (ix, 190 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 175-185).
ISBN:9781443818025
144381802X

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