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Internet Survey Methodology.
This book provides the understandings needed for researchers to develop scientifically validated internet survey methods. Except by chance, inaccurate data will provide results that have little or no validity or reliability. 'Garbage In Garbage Out' (GIGO) is a term commonly used in the co...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle upon Tyne :
Cambridge Scholars Pub.,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book provides the understandings needed for researchers to develop scientifically validated internet survey methods. Except by chance, inaccurate data will provide results that have little or no validity or reliability. 'Garbage In Garbage Out' (GIGO) is a term commonly used in the computer industry to remind us that, if the data being analyzed are incorrect, the result will likewise be incorrect. While no survey design system can correct for improper sampling or poor item construction ... |
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| Descripción Física: | 1 online resource (164 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781443820554 1443820555 9781443819824 1443819824 1282588451 9781282588455 9786612588457 6612588454 |