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Advertising myths : the strange half-lives of images and commodities /
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory re...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2004.
|
| Colección: | International library of sociology.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Cronin, Anne M., |d 1967- | |
| 245 | 1 | 0 | |a Advertising myths : |b the strange half-lives of images and commodities / |c Anne M. Cronin. |
| 260 | |a London ; |a New York : |b Routledge, |c 2004. | ||
| 300 | |a 1 online resource (166 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 490 | 1 | |a International library of sociology | |
| 504 | |a Includes bibliographical references (pages 137-147) and index. | ||
| 505 | 0 | |a Images, commodities and compulsions : consumption controversies of the nineteenth century -- Advertising as site of contestation : criticisms, controversy and regulation -- Advertising agencies: commercial reproduction and the management of belief -- Animating images : advertisements, texts, commodities -- Advertising reconsidered. | |
| 520 | |a Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and a. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising |x Social aspects. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumption (Economics) |x Social aspects. | |
| 650 | 6 | |a Publicité |x Aspect social. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Société de consommation |x Aspect social. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Social aspects. |2 fast |0 (OCoLC)fst00797762 | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 650 | 7 | |a Consumption (Economics) |x Social aspects. |2 fast |0 (OCoLC)fst00876475 | |
| 650 | 7 | |a Werbung |2 gnd | |
| 650 | 7 | |a Verbraucherverhalten |2 gnd | |
| 650 | 7 | |a Soziologie |2 gnd | |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 650 | 1 | 7 | |a Sociale aspecten. |2 gtt |
| 776 | 0 | 8 | |i Print version: |a Cronin, Anne. |t Advertising Myths : The Strange Half-Lives of Images and Commodities. |d Hoboken : Taylor and Francis, ©2012 |z 9780415281737 |
| 830 | 0 | |a International library of sociology. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=507037 |z Texto completo |
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