Contagious metaphor /

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The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mitchell, Peta
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Bloomsbury Academic, 2012.
Temas:
Metaphor > Social aspects.
Metaphor in literature.
Contagion (Social psychology)
Métaphore > Aspect social.
Métaphore dans la littérature.
Contagion sociale.
LANGUAGE ARTS & DISCIPLINES > Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES > Rhetoric.
REFERENCE > Writing Skills.
Metaphor in literature
Metaphor > Social aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Contagious metaphor
  • Pestilence and poison winds: literary contagions and the endurance of miasma theory
  • The French fin de siècle and the birth of social contagion theory
  • The contagion of example
  • Infectious ideas: Dawkins, meme theory, and the politics of metaphor
  • Networks of contagion.

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