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Praxishandbuch Bibliotheks- und Informationsmarketing.
The future viability of libraries and information establishments depends to a very great extent on their ability to anticipate social, political, economic and technological developments, and so to position themselves within the context of the cultural and educational landscape with innovative servic...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Alemán |
| Publicado: |
Berlin :
De Gruyter,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The future viability of libraries and information establishments depends to a very great extent on their ability to anticipate social, political, economic and technological developments, and so to position themselves within the context of the cultural and educational landscape with innovative service concepts. The intention of the handbook is to apply current marketing strategies and methods to libraries and information institutions from a systematic perspective, so that they are practically relevant and theoretically sound. |
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| Descripción Física: | 1 online resource (672 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9783110260434 3110260433 1283627752 9781283627757 |