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Exploding The Creativity Myth : the Computational Foundations of Linguistic Creativity.
Karl Lagerfeld's description of his sunglasses as a 'Burqa for my eyes' drew a huge amount of commentary. But what was going on within that phrase? Why was it deemed original and contentious and what can it tell us about creativity? Taking us through cliché, metaphor, analogy, neolog...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Bloomsbury Publishing,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Veale, Tony, |d 1967- | |
| 245 | 1 | 0 | |a Exploding The Creativity Myth : |b the Computational Foundations of Linguistic Creativity. |
| 260 | |a London : |b Bloomsbury Publishing, |c 2012. | ||
| 300 | |a 1 online resource (201 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 588 | 0 | |a Print version record. | |
| 520 | |a Karl Lagerfeld's description of his sunglasses as a 'Burqa for my eyes' drew a huge amount of commentary. But what was going on within that phrase? Why was it deemed original and contentious and what can it tell us about creativity? Taking us through cliché, metaphor, analogy, neologism and surrealism, amongst other creative tropes, Tony Veale offers a comprehensive guide to the actual processes behind linguistic creativity. By grounding his approachable examples in easy to replicate methods, the book is perfect as a resource for individual creative exploration. Anyone with an open mind and a. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Title; Copyright; Contents; Preface; Chapter 1 Creation myths; Elementary myths; Old chestnuts and new speak; Goodthinkful languagecrimes; I want to believe; Chapter 2 Enigma variations; Oh, we're off to see the Wizard; Because of the wonderful things he does; If i only had a brain; If i only had a heart; If i only had the nerve; Where troubles melt, like lemon drops; Simple variations; Enigmatic variations; Creative insolence; Chapter 3 Shock and awe; Hits and misses on the road to creativity; Departing from the script: tell me a (slightly different) story. | |
| 505 | 8 | |a Creating a fuss on the road more travelledDéjà vu all over again; Appropriately improper; Chapter 4 Round up the usual suspects; Poster boys and Bêtes Noires; The proverbial stereotype; From cliché to stereotype, and beyond; The simple art of simile; Come all ye similes (and bring your stereotypes with you); Aristotle on the World Wide Web; Conclusions: Metaphor cleansing versus metaphor renewal; Chapter 5 Pimp my ride; Vehicles of creativity; Scheming with schemas; Structure matters; Frankenstein comparisons and badass blends; Seeing the world through metaphor eyes. | |
| 505 | 8 | |a Conclusions: new model, original partsChapter 6 Six ridiculous things before breakfast; Hatter and anti-hatter; Double-edged words; The ironic Web; An ironic fist in a velvet glove; Shotgun weddings; The effect of affect; The lessons of irony; Chapter 7 Think like an investor; Rembrandts in the attic; Mind the salience gap; Short-selling in a complacent market; How to think like an up-seller; How to think like a short-seller; Investing in readymades: Hand-made by robots; Concluding thoughts: investing in language; Notes; Bibliography; Index. | |
| 532 | 1 | |a Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily | |
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| 650 | 0 | |a Creativity (Linguistics) | |
| 650 | 0 | |a Generative grammar. | |
| 650 | 0 | |a Grammar, Comparative and general |x Coordinate constructions. | |
| 650 | 6 | |a Créativité (Linguistique) | |
| 650 | 6 | |a Grammaire générative. | |
| 650 | 6 | |a Coordonnées (Linguistique) | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Linguistics |x Psycholinguistics. |2 bisacsh | |
| 650 | 7 | |a Creativity (Linguistics) |2 fast | |
| 650 | 7 | |a Generative grammar |2 fast | |
| 650 | 7 | |a Grammar, Comparative and general |x Coordinate constructions |2 fast | |
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| 650 | 1 | 7 | |a Generatieve grammatica. |2 gtt |
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