Cargando…

Media argumentation : dialectic, persuasion, and rhetoric /

Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass medi...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Walton, Douglas N.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge ; New York : Cambridge University Press, 2007.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Logic, dialectic, and rhetoric
  • The speech act of persuasion
  • Propaganda
  • Appeals to fear and pity
  • Ad hominem arguments in political discourse
  • Arguments based on popular opinion
  • Fallacies and bias in public opinion polling
  • Persuasive definitions and public policy
  • Arguments
  • The structure of media argumentation.