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Media argumentation : dialectic, persuasion, and rhetoric /
Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass medi...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2007.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion. Using a variety of case studies that represent arguments that typically occur in the mass media, Douglas Walton demonstrates how tools recently developed in argumentation theory can be usefully applied to the identification, analysis, and evaluation of media arguments. He draws on the most recent developments in artificial intelligence, including dialogical theories of argument, which he developed, as well as speech act theory. Walton provides a structural analysis not only of individual types of argument commonly employed in the mass media, but also of pragmatic frameworks (models of goal-directed conversation) in which such arguments are used. Each chapter presents solutions to problems central to understanding, analyzing, and criticizing media argumentation. Book jacket. |
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| Descripción Física: | 1 online resource (xiii, 386 pages) : illustrations (some color) |
| Bibliografía: | Includes bibliographical references (pages 361-372) and index. |
| ISBN: | 9780511619311 0511619316 9780511355738 0511355734 1281153516 9781281153517 1107182794 9781107182790 9786611153519 6611153519 0511355211 9780511355219 0511354118 9780511354113 0511573944 9780511573941 |