Quantitative modelling in marketing and management /

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The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Moutinho, Luiz, Huarng, Kun-Huang
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : World Scientific, ©2013.
Temas:
Management > Mathematical models.
Marketing > Mathematical models.
Gestion > Modèles mathématiques.
Marketing > Modèles mathématiques.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Management > Mathematical models
Marketing > Mathematical models
Acceso en línea:Texto completo
Descripción
Sumario:The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or.
Descripción Física:1 online resource (xxvi, 503 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9789814407724
9814407720
1283850869
9781283850865

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