The marketing research guide /

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Get the tools you need for effective market research?including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapte...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Stevens, Robert E., 1942-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Best Business Books, ©2006.
Edición:2nd ed.
Temas:
Marketing research.
Marketing > Recherche.
BUSINESS & ECONOMICS > Marketing > Research.
Marktonderzoek.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction to marketing research
  • Research designs for management decisions
  • Experimentation
  • Measurement
  • Introduction to data collection
  • Designing the data-gathering instrument
  • Fielding the data-gathering instrument
  • Sampling methods and sample size
  • Analyzing and interpreting data for decisions
  • Advanced data analysis
  • The research report
  • Industrial and international market research
  • Mail surveys
  • Concept/product testing.

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