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The semiotics of consumption : interpreting symbolic consumer behavior in popular culture and works of art /
The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics).
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin ; New York :
Mouton de Gruyter,
1993.
|
| Colección: | Approaches to semiotics ;
110. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Holbrook, Morris B. | |
| 245 | 1 | 4 | |a The semiotics of consumption : |b interpreting symbolic consumer behavior in popular culture and works of art / |c by Morris B. Holbrook, Elizabeth C. Hirschman. |
| 260 | |a Berlin ; |a New York : |b Mouton de Gruyter, |c 1993. | ||
| 300 | |a 1 online resource (xi, 365 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a Approaches to semiotics ; |v 110 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Acknowledgments; Chapter I The role of semiotics in research on consumer esthetics; 1. Introduction; 2. Some background on the study of signs; 2.1. Overview; 2.2. Neopositivistic semiotics; 2.3. Interpretive semiology; 2.4. Summary; 3. The study of signs in consumer esthetics; 3.1. Beginnings; 3.2. The link to consumer esthetics; 3.3. Preview; 3.4. Problems and prospects in neopositivistic semiotic studies of consumer esthetics; 3.5. Problems and prospects in the interpretive semiology of consumer esthetics; 4. Criticisms and defenses of interpretive semiology | |
| 505 | 8 | |a 4.1. The critique and defense concerning the scientific status of interpretive semiology4.2. The critique and defense concerning the appeal to managerial relevance; 5. Preview; Chapter II Semiotics and popular culture; 1. Introduction; 2. The ideology of consumption; 2.1. Preview; 2.2 "Dallas" and "Dynasty"; 2.3. Sacredness and secularity in motion pictures; 3. Motion picture mythology; 3.1. Introduction; 3.2. What is a myth?; 3.3. Analyzing myths; 3.4. Classifying archetypes; 3.5. The structure of myths; 3.6. Motion pictures as myths; 3.7. Discussion | |
| 505 | 8 | |a Chapter III Romanticism and sentimentality in consumer behavior: A literary approach to the joys and sorrows of consumption1. Introduction; 2. Romanticism; 2.1. The romantic ethos; 2.2. The Wordsworthian vision; 2.3. The quest; 2.4. A universal impulse; 2.5. Preview; 3. The joys and sorrows of consumption; 3.1. Odysseus comes home; 3.2. Aeneas and the tragic Queen Dido: From romanticism to sentimentality; 3.3. The age of sentiment; 3.4. From Marlowe to Goethe: Faust gets saved; 3.5. Bloom as Ulysses: Odysseus returns; 4. Epilogue | |
| 505 | 8 | |a Chapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art1. Introduction; 2. Prospects and problems, dangers and difficulties; 3. Seven routes to interpretation; 4. Conclusion; Appendices; 1. Appendix 1: Women of Manhattan; 2. Appendix 2: Beverly Hills cop; 3. Appendix 3: Tin men and the marketing concept; 4. Appendix 4: Gremlins as metaphors for materialism; 5A. Appendix 5A: Coastal disturbances (coauthored with Stephen Bell and Mark W. Grayson) | |
| 505 | 8 | |a 5B. Appendix 5B: Sacred and secular consumption imagery in A Christmas carol6. Appendix 6: Automotive signs in Two for the road; 7. Appendix 7: Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa (coauthored with Mark W. Grayson); References; Index | |
| 520 | |a The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics). | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Popular culture. | |
| 650 | 0 | |a Semiotics. | |
| 650 | 2 | |a Popular Culture | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Culture populaire. | |
| 650 | 7 | |a popular culture. |2 aat | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Communication Studies. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Popular culture |2 fast | |
| 650 | 7 | |a Semiotics |2 fast | |
| 700 | 1 | |a Hirschman, Elizabeth Caldwell, |d 1949- | |
| 776 | 0 | 8 | |i Print version: |a Holbrook, Morris B. |t Semiotics of consumption. |d Berlin ; New York : Mouton de Gruyter, 1993 |w (DLC) 92047431 |
| 830 | 0 | |a Approaches to semiotics ; |v 110. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=559841 |z Texto completo |
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