Cultural tourism : the partnership between tourism and cultural heritage management /

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Sustainable cultural tourism can only occur when the tourism professionals & the cultural heritage professionals form a true partnership based on understanding & appreciation of each other's merits. This book combines the different perspectives & develops a number of conceptual mode...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McKercher, Bob
Otros Autores: Du Cros, Hilary
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Haworth Hospitality Press, ©2002.
Temas:
Heritage tourism.
Tourisme culturel.
cultural tourism.
BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.
Heritage tourism
Bildungstourismus
Kulturerbe
Management
Tourismus
Cultuurgoed.
Toerisme.
Promotion touristique.
Produit touristique.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Ch. 1. Introduction
  • Ch. 2. Challenges in Achieving Sustainable Cultural Tourism
  • Ch. 3. How Tourism Works
  • Ch. 4. Cultural Heritage Management
  • Ch. 5. Tangible Heritage
  • Ch. 6. Intangible Heritage and Its Management
  • Ch. 7. Cultural Tourism Products
  • A Regional Perspective
  • Ch. 8. Commodification, Environmental Bubbles, and Cultural Tourism Products
  • Ch. 9. The Cultural Tourism Market: A Cultural Tourism Typology
  • Ch. 10. Gatekeepers
  • Ch. 11. Assessment
  • Ch. 12. Asset Auditing and Planning
  • Ch. 13. Marketing
  • Ch. 14. Presentation and Management of Heritage Assets.

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