Tabla de Contenidos:
  • 1. Patchwork: The Diversities of Europeans and Their Business Impact / George F. Simons
  • 2. The Legacy of the Past: How National and Regional Differences Continue to Effect Trade, Cooperation, Politics, and Relationships / Elena A.A. Garcea
  • 3. Current Culture Crises, Fears, Fantasies, and Foreseeable Futures / Elena A.A. Garcea
  • 4. Managing Diversity to Create Marketable Value Added from Difference / Elena A.A. Garcea
  • 5. Europe Online: The "New" Economy and Virtual Collaboration from a Cultural Perspective / George F. Simons
  • 6. Corporate Best Practice: What Some European Organizations Are Doing Well to Manage Culture and Diversity / Michael Stuber.