The springboard : how storytelling ignites action in knowledge-era organizations /

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The first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goa...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Denning, Stephen
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston : Butterworth-Heinemann, ©2001.
Temas:
Communication in organizations.
Storytelling.
Communication dans les organisations.
Art de conter.
BUSINESS & ECONOMICS > Business Communication > Meetings & Presentations.
Organisationswandel
Wissensmanagement
Erzählen
Communicatie.
Bedrijven.
Vertelkunst.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: Storytelling for organizational change
  • Practice. Stumbling upon the springboard story
  • A story that rings true
  • Communicating a vision
  • Understanding. Getting inside an idea
  • A tale of two stories
  • Co-creating the same story
  • Another mode of knowing
  • Catalysis. Crafting the springboard story
  • Performing the springboard story
  • Building the springboard story
  • Embodying the idea
  • The medusa's stare
  • Appendix 1: Elements for developing the springboard story
  • Appendix 2: Some elements for using visual aids in storytelling
  • Appendix 3: Elements for performing the springboard story
  • Appendix 4: Building up the springboard story: four different structures
  • Appendix 5: Examples of springboard stories
  • Appendix 6: Knowledge management chart.

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