The springboard : how storytelling ignites action in knowledge-era organizations /

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The first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goa...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Denning, Stephen
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston : Butterworth-Heinemann, ©2001.
Temas:
Communication in organizations.
Storytelling.
Communication dans les organisations.
Art de conter.
BUSINESS & ECONOMICS > Business Communication > Meetings & Presentations.
Organisationswandel
Wissensmanagement
Erzählen
Communicatie.
Bedrijven.
Vertelkunst.
Acceso en línea:Texto completo

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