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The springboard : how storytelling ignites action in knowledge-era organizations /
The first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goa...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boston :
Butterworth-Heinemann,
©2001.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 008 | 120917s2001 mau ob 000 0 eng d | ||
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| 020 | |a 9781136013546 |q (electronic bk.) | ||
| 020 | |a 1136013547 |q (electronic bk.) | ||
| 020 | |z 0750673559 | ||
| 020 | |z 9780750673556 | ||
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| 100 | 1 | |a Denning, Stephen. | |
| 245 | 1 | 4 | |a The springboard : |b how storytelling ignites action in knowledge-era organizations / |c Stephen Denning. |
| 260 | |a Boston : |b Butterworth-Heinemann, |c ©2001. | ||
| 300 | |a 1 online resource (xxiii, 223 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 217-220). | ||
| 520 | |a The first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.--From publisher description | ||
| 505 | 0 | |a Introduction: Storytelling for organizational change -- Practice. Stumbling upon the springboard story -- A story that rings true -- Communicating a vision -- Understanding. Getting inside an idea -- A tale of two stories -- Co-creating the same story -- Another mode of knowing -- Catalysis. Crafting the springboard story -- Performing the springboard story -- Building the springboard story -- Embodying the idea -- The medusa's stare -- Appendix 1: Elements for developing the springboard story -- Appendix 2: Some elements for using visual aids in storytelling -- Appendix 3: Elements for performing the springboard story -- Appendix 4: Building up the springboard story: four different structures -- Appendix 5: Examples of springboard stories -- Appendix 6: Knowledge management chart. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Communication in organizations. | |
| 650 | 0 | |a Storytelling. | |
| 650 | 6 | |a Communication dans les organisations. | |
| 650 | 6 | |a Art de conter. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Communication |x Meetings & Presentations. |2 bisacsh | |
| 650 | 7 | |a Communication in organizations. |2 fast |0 (OCoLC)fst00870217 | |
| 650 | 7 | |a Storytelling. |2 fast |0 (OCoLC)fst01134169 | |
| 650 | 7 | |a Organisationswandel |2 gnd | |
| 650 | 7 | |a Wissensmanagement |2 gnd | |
| 650 | 7 | |a Erzählen |2 gnd | |
| 650 | 1 | 7 | |a Communicatie. |2 gtt |
| 650 | 1 | 7 | |a Bedrijven. |2 gtt |
| 650 | 1 | 7 | |a Vertelkunst. |2 gtt |
| 776 | 0 | 8 | |i Print version: |a Denning, Stephen. |t Springboard. |d Boston : Butterworth-Heinemann, ©2001 |z 0750673559 |w (DLC) 00062093 |w (OCoLC)44732349 |
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| 938 | |a Internet Archive |b INAR |n springboardhowst00denn | ||
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