Moderating focus groups : a practical guide for group facilitation /

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Greenbaum, Thomas L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, ©2000.
Temas:
Focus groups.
Social sciences > Research.
Focus Groups
Entretiens focalisés.
Sciences sociales > Recherche.
REFERENCE > Research.
Interviewleitfaden
Empirische Sozialforschung
Gruppeninterview
Moderation
Interview
Groepsinterviews.
Entretiens centrés.
Entretien focalisé
Focus group.
Guide (Descripteur de forme)
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • The focus group methodology
  • Focus groups versus one-on-one (in-depth) interviews
  • The role of the moderator
  • The characteristics of a successful moderator
  • Preparation for moderating
  • Recruiting participants
  • Pre- and post-group briefings
  • The discussion guide
  • External stimuli
  • The moderator report
  • Moderating fundamentals
  • Advanced moderating techniques
  • Unique moderating situations
  • Moderating focus groups internationally
  • Building a business moderating focus groups
  • Pricing focus groups.

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