Moderating focus groups : a practical guide for group facilitation /

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Greenbaum, Thomas L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, ©2000.
Temas:
Focus groups.
Social sciences > Research.
Focus Groups
Entretiens focalisés.
Sciences sociales > Recherche.
REFERENCE > Research.
Interviewleitfaden
Empirische Sozialforschung
Gruppeninterview
Moderation
Interview
Groepsinterviews.
Entretiens centrés.
Entretien focalisé
Focus group.
Guide (Descripteur de forme)
Acceso en línea:Texto completo
Descripción
Sumario:Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Notas:Includes index.
Descripción Física:1 online resource (263 pages)
ISBN:9781452251752
1452251754

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