Customer-centric project management /

There has been a sea-change in the focus of organizations - whether private or public - away from a traditional product- or service-centricity towards customer-centricity and projects are just as much a part of that change. Projects must deliver value; projects must involve stakeholders, and Elizabe...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Harrin, Elizabeth
Otros Autores: Peplow, Phil
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham, Surrey, England ; Burlington, VT : Gower, ©2012.
Colección:Advances in project management.
Temas:
Project management.
Customer relations.
Gestion de projet.
BUSINESS & ECONOMICS > Project Management.
TECHNOLOGY & ENGINEERING > Project Management.
Customer relations
Project management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introducing a customer-centric process
  • Why customers count
  • Why collaborative project management is not enough
  • Measuring project performance
  • Customer centricity in practice: a case study
  • Customer centricity in a project environment
  • Refining your customer-centric approach
  • Implementing exceed
  • Moving forward with customer-centric project management.

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