The soul of design : harnessing the power of plot to create extraordinary products /

Mostrar otras versiones (1)

What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Devin, Lee, 1938- (Autor), Austin, Robert D. (Robert Daniel), 1962- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2012]
Temas:
Product design.
New products > Management.
Product management.
Creative thinking.
Conception de produit.
Produits commerciaux > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Creative thinking
New products > Management
Product design
Product management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Non-ordinary products (and services)
  • The component parts of form
  • Qualities of the soul (of design) and their consequences
  • Makers and creativity : toward commercial success with special things
  • Closure.

Ejemplares similares